Here is Wendy's story in her own words: In May I connected with Art To Frames, the company was looking to shoot product and lifestyle as part of their re-brand for 2015. Having first opened in 1929 they had a long history but very little had changed in the last 7 years. The photography was intended as part of a larger effort to breathe new life into a very traditional brand. Art To Frames provides made-to-order printing and picture framing services for museums and auction houses throughout NYC. In 2005 the company opened up its services to the general public for the first time and has been growing ever since. Everything is hand-made in Brooklyn and every order is custom-built. The same level of quality that a major museum would get is available to everyone and is surprisingly affordable.
What began as another facet of my summer work hustle, surprised me with amazing opportunities. I learned more about extremely technical lighting specifically for the nuances of the product and simultaneously opened up a door to showcase my work at both Photoville and again at PDN PhotoPlus Expo.
Art to Frames' custom frames on a gallery wall in Prospect Heights, Brooklyn At Photoville we featured my beauty images printed on gloss acrylic, which really brings out the punchy colors and sharp detail. For PhotoPlus, the images will be my Film Noir series printed and framed. On October 22nd I'll be speaking briefly on beauty photography and my work with ArtToFrames. The company will be showcasing new products and be on-hand to answer questions from professional photographers and artists.
PinPix custom bulletin boards from Art to Frames For the aesthetic of the booth and all contributing artists, I m showcasing an older Film Noir series called Vol De Bijoux, (Jewelry Heist) inspired by classic films of this genre. The fun and challenging parts of this project were more than just studying the technical aspect of film noir lighting, relevant hair and make-up, props but also finding a way to translate it into beauty and cosmetic-related narrative. Together with our interior designer Margot Jordan of Brooklyn Dogwood, we chose to frame the series in a beautiful black rounded frame #10050 with a double mat of white and black to support but not distract from the photography itself.
You can find more of Wendy Hope's incredible fashion photography portfolio on her homepage: www.WendyHopePhotography.com.